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First Impressions Matter!

September 1, 2017

Last October, I made the decision to leave the nonprofit I was working at and jump back into consulting.  It had been three years since I owned my own business and I was really looking forward to hitting the ground running.  I knew what I had to do to start a business.  I better right?  I coached clients on this process for years.  I liked the concept behind my original firm name but I knew it wasn't quite right.  I agonized over finding just the right name...I had acronyms, metaphorical names and I had my name in a name.  I knew that I really wanted clients to understand that I love infrastructure!  I know. I know. Infrastructure is not sexy.  But infrastructure is the Cornerstone of a sustainable organization.  I had to stick with Cornerstone!  So, we became Cornerstone Strategic Solutions.  I loved it!


I registered my new name and then I created my web site.  People just needed to be able to find me!  If you build it, they will come!  I didn't second guess my decision to revive my old logo.  I had created it on my own years before and it met my needs.  It represented transformation (see The Dragonfly Story).  That is what I helped my clients with.  I ordered my business cards and I was all set!


I was off and running and began attending networking and professional development opportunities as the Principal Strategist for Cornerstone Strategic Solutions.  But something just didn't feel right.  I wasn't projecting the professional, confident image that I wanted for my business.  I needed a new logo.  In steps Red Lime.  A friend from college who owns her own graphic design firm worked with me to turn my vision into a reality.  


Knowing I had a brand new logo pushed me to ensure my vision for Cornerstone Strategic Solutions is a solid one and that my web site represented this vision.  I am so excited to share this new logo and all of these changes with you! First Impressions Matter!







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992 Briar Glen Lane, Woodbury, MN  55129   (651)460-0326

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